LATIN AMERICA WEB USERS

By 2018 Latin America Will Have More Than 400 Million Internet Users by Juan Pablo Suarez on AUGUST 5, 2014 in MEDIADESK This post is also available in: Spanish Recently, eMarketer—a research firm specialized in online data for markets around the world—published research about the amount of Internet users in Latin America. According to eMarketer, by the end of 2014 Latin America will have more than 330 million Internet users. Nearly 108 million of these Internet users will be in Brazil, 64 million in Mexico and 27 million in Argentina, with nearly 132 million in the rest of Latin America. The firm projects that by 2018 there will be nearly 414 million Internet users in Latin America, an overall 25% increase in 4 years. The effects of this growth are visible in several areas, such as e-commerce: Consulting firm Prince and Cooke projects a 40% increase in e-commerce in Argentina and total online sales of $4.2 million in 2014 The Brazilian Association of E-Commerce predicts that e-commerce will go up by 27% in Brazil in 2014 to reach a total of $17 billion in sales According to the Santiago Chamber of Commerce, e-commerce sales in Chile went up by 25% in 2013 and will go up another 20% in 2014 to reach $2 billion In Colombia e-commerce sales went up by 40% in 2013 to total $2.5 billion and according to the Latin American Institute of E-Commerce, e-commerce sales in Colombia will go up by another 45% in 2014 The Mexican Internet Association indicates that e-commerce sales in Mexico went up by nearly 42% in 2013 to reach more than $9 billion According to the Latin American Institute of E-Commerce, e-commerce sales in Peru totaled $800 million in 2013 and should go up by another 20% in 2014 More Usage Beyond online transactions, recent research also indicates that Latin American are going online with more frequency and spending more time online than ever: Argentines spend an average of 5 hours and 11 minutes a day using the Internet Brazilians spend an average of 6 hours and 3 minutes a day using the Internet 69% of Chilean Internet users go online every day 78% of Colombian Internet users go online every day and Colombian Internet users spend an average of 2.6 hours a day using the Internet Mexicans spend an average of 5 hours and 36 minutes a day using the Internet Peruvians spend nearly 21 hours a month using the Internet Running the Numbers All of this Internet use, whether it’s to surf, update social media statuses or make online purchases, increases the amount of available data for Latin American Internet users. Companies like Navegg—a partner of MediaDesk, a DSP (demand side platform) that is Latin America’s leading programmatic buying platform—are gathering this data. For advertisers and agencies, this data is crucial. It allows for the creation of complete profiles of Latin American Internet users that include their preferences, interests and purchase intents. Currently MediaDesk DSP has more than 110 million Internet user profiles for Latin America. Once they combine this data with MediaDesk’s user-friendly system, today more than ever firms can reach Latin America’s 330 million Internet users with even more precisely targeted online ad campaigns. To find out how to leverage programmatic buying with MediaDesk, the leading programmatic buying platform in Latin America, please contact us: sales@mediade.sk.

Thanks for reproducing our story. Please remember to credit our website: http://latinlink.usmediaconsulting.com/2014/08/by-2018-latin-america-will-have-more-than-400-million-internet-users/DSP Latam, DSP Latin America, featured, Guatemala advertising, http://mediade.sk/, In 2016 programmatic buying in Latin America will grow by 198% and reach nearly US$12 million, In 2017 programmatic buying in Latin America will grow by 136% and reach US$27 million, In 2018 programmatic buying in Latin America will grow by 98% and reach US$54 million, in 4 years (2014 to 2018) we will see programmatic spending in Latin America increase by 8, Internet Chile, internet Colombia, internet Guatemala, internet peru, internet puerto rico, internet Venezuela, Latin America advertising, Latin America advertising campaign, Latin America marketing, Latin America media, Latin america media agency, Latin America media buying, Latin America media campaign, Latin America media planning, Latin America media research, Latin America media studies, Latin American consumers, Latin American media, Latin Link, latinlink.usmediaconsulting.com, Making Display Perform via RTB, marketing to brazilians, marketing to latin americans, media buying argentina, media buying brazil, media buying mexico, media campaign argentina, media campaign Chile, media campaign Colombia, media campaign Guatemala, media campaign Latin America, media campaign mexico, media campaign Peru, media campaign Puerto Rico, media campaign Venezuela, media planning argentina, media planning brazil, media planning Chile, media planning Colombia, media planning Guatemala, media planning mexico, media planning peru, media planning Puerto Rico, media planning Uruguay, media planning Venezuela, media representation Chile, media representation Colombia, media representation Guatemala, media representation Peru, media representation Puerto Rico, media representation Venezuela, media research Latin America, MEdiaDesk, MediaDesk Debuts RTB Developed in Latam, MediaDesk DSP, MediaDesk Launches Programmatic Buying by Audience for Latin America, MediaDesk programmatic buying Latin America, MediaDesk RTB Latin America, Navegg, Navegg Media Desk, Nearly 100% of American Publishers Pursuing Programmatic Strategies, panamá online video, peru advertising, peru marketing, peru online video, peru social media, Programmatic ad spending in Latin America will spike by 600% in 2015, Programmatic buying, Programmatic Buying Set to Explode in Latin America, Programmatic Buying: The Future of Digital Media Campaigns, puerto rico online video, Real-Time Bidding (RTB), RTB, rtb latin america, RTBKit, RTBKit Latin america, sales, sales, So in 4 years (2014 to 2018) we will see programmatic spending in Latin America increase by, US Media Consulting

Thanks for reproducing our story. Please remember to credit our website: http://latinlink.usmediaconsulting.com/2014/08/by-2018-latin-america-will-have-more-than-400-million-internet-users/