TOP ADVERTISERS IN LATIN AMERICA

The Top Advertisers in Latin America

 by Abel Delgado@US Media Consulting on JUNE 23, 2014 in ADVERTISING, ARGENTINA, BRAZIL, CENTRAL AMERICA, CHILE, COLOMBIA, ECONOMY, INTERNET, LATIN AMERICA, MARKETING, MEXICO, PANAMA This post is also available in: Spanish IBOPE has published the latest edition of its MediaBook and one of the key data points is the companies that invested the most in advertising in 2013. While IBOPE did not publish data for Mexico, the top online advertisers in Mexico in 2013 can be found here. Below we list the top advertisers for key markets in Latin America, ranking them in descending order and including the amounts in dollars.

 ARGENTINA Unilever: $708 million Genomma Lab: $637 million Presidency of Argentina: $469 million Procter & Gamble: $426 million Coca Cola: $324 million Danone: $244 million Telecom: $228 million Grupo Telefónica: $224 million Quilmes: $216 million SC Johnson: $211 million 

BRAZIL Unilever Brasil: $2.1 billion Casa Bahia: $1.5 billion Genomma: $1.1 billion Ambev: $804 million Caixa (GFC): $771 million Petrobras: $655 million Hypermarcas: $566 million Volkswagen: $555 million Reckitt Benckiser: $519 million Fiat: $503 million 

 CHILE Procter and Gamble Chile: $209 million Falabella: $205 million Unilever: $191 million Nestle Chile: $99.6 million Ecusa: $93 million Entel PCS: $92 million Sodimac: $90 million Movistar: $81.4 million Sociedad Productores de Leche: $81.3 million Loreal: $77.4 million

 COLOMBIA Postobon: $94.4 million Procter &Gamble: $88.2 million Unilever Andina: $69 million Claro: $67 million Claro Soluciones Fijas: $63 million Tecnoquimicas: $62.715 million Almacenes Éxito: $62.711 million Telefonica MoviStar: $58 million Genomma Lab Colombia: $57 million Coca Coca: $56.7 million

 COSTA RICA Colgate Palmolive: $10.5 million Unilever: $10 million Banco Nacional Costa Rica: $9.6 million ICE: $8.8 million Procter and Gamble: $5.9 million Banco de Costa Rica: $5.884 million América Móvil: $5.833 million Genomma Laboratories: $5.828 million Gollo: $4.79 million Tica Panamco: $4.74 million 

ECUADOR National Government: $107 million Unilever Andina: $99.6 million Conecel: $76.6 million Genomma Lab: $59 million Lotería Nacional: $52.6 million Johnson & Johnson: $50 million Otecel: $48 million Colgate Palmolive del Ecuador: $45 million La Fabril: $39 million Quala: $37 million 

GUATEMALA Interacel: $30.7 million TV Offer: $27.8 million Telepromos: $26.1 million Pepsi: $20 million Procter & Gamble: $18.88 million Genomma Lab: $18.87 million Colgate Palmolive: $17.7 million Ambev Centroamérica: $16.8 million Unilever: $15 million Sears: $14.3 million

 HONDURAS Genomma Lab: $24 million Tigo: $13.4 million Claro: $9.9 million Diunsa: $9.5 million FICOHSA: $8.1 million Banco AtlántidaL $7,2 million La Colonia: $6.5 million Unilever: $6.2 million Pepsi: $5.9 million BAC Honduras: $5.7 million PANAMA Tova SA: $21.3 million Cable & Wireless: $19.6 million Claro

 Panama: $19.4 million Dist Comercial: $16.5 million Super Xtra: $11 million Importadora Ricamar: $10.7 million Digicel: $10.5 million Minipresidencia: $8.9 million Jose Domingo Arias: $8.4 million Bayer: $8 million 

PARAGUAY Interacel: $23.6 million Telecel: $22.5 million Unilever: $18 million Chena Ventures: $13.8 million Nucleo: $13.2 million National Government: $12.5 billion Gambling: $11 million Paraguay Refrescos: $10.1 million Servicios Digitales: $9.3 million Talisman: 8.9 million

 PERU Procter & Gamble: $243 million Alicorp: $155 million Telefónica Móviles: $75.9 million América Móvil Perú: $73.8 million Saga Falabella: $71 million Coca Cola: $66.4 million Unilever Andina Perú: $63 million Nestlé Perú: $62.8 million  Quality Products: $62.3 million  UCP Backus y Johnston: $60.3 million

 URUGUAY Unilever: $58 million Loreal: $42.3 million Antel: $28.9 million Fábricas Nacionales de Cerveza: $28.8 million SC Johnson: $28.7 million Conaprole: $23.3 million Coca Cola: $22.9 million Fucac: $22.4 million Motociclo: $19.6 million Chic Parisien: $18.3 million

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